Updated: Dec 27, 2020
Does Podcasting really offer anything that video doesn’t ?
It’s 2020 and there’s no denying that video content makes the world go around .You’d be pretty hard pressed to find anyone who doesn’t come face to face with some type of video content every single day. Our world is driven by video content . But the statistics our showing that Podcasting is growing by leaps and bounds every year .
Podcasting has mant advantages over video :-
1.Podcasts can be consumed everywhere : Due to their format and distribution system, podcasts are incredibly versatile, which make them a great option to reach your audience wherever they are. Having the ability to download a podcast and listen to it whenever and wherever you want is a big win for podcasting in the podcast vs YouTube debate.
Think about all of the places you listen to podcasts:
Odds are, you are probably at one of these places 95% of your time, which makes the total available market to listen to your podcast off the charts. Youtube is much harder to consume when others are around (especially at work!)
2.Multiple platforms : When it comes to podcasting, there are several platforms where you can add your content and share it. If one platform does not fit your needs you calways use a different platform.
3.Listened to in many different situations : People listen to podcasts in many different situations, such as cooking, commuting, or walking their dog. On YouTube, people have to sit down and be in a situation where they have access to their screen.
4. Podcasts can be uploaded to YouTube : Podcasters can always convert their audio to video using an app like Headliner and add their podcast to YouTube. On the other hand, creating a podcast from your YouTube channel would be difficult if you rely on visuals.
But podcasting comes with some challenges : Despite these advantages, there are some limitations to podcasts that are important to be aware of before getting started or decided to make it a main focus of your content strategy.
No visual aspect :
Unlike YouTube, there is no visual aspect involved with podcasting. Why can this be considered a con? Because YouTube videos lets you grab the attention of two senses, sight and hearing.
More difficult to set up :
To create a basic podcast you need a microphone, recording software, and a podcast host to get started. You have to wait at least 3-4 days to be accepted by iTunes. On YouTube, anyone with a Gmail account can upload a video in minutes.
The industry isn’t very developed :
Despite the fact that podcasting has been around longer than YouTube, companies have not invested as much into the podcasting industry as they have in video sharing. The lack of focus on the podcasting industry has prevented the industry from growing as fast as it could have. Some features that seem standard for YouTube such as a comment section or very in-depth metrics are missing for podcasts.
What’s good about YouTube :
Because it’s been around for a long time and is popular with a more mainstream audience, YouTue comes with many advantages.
Organic traffic :
YouTube uses algorithms to show their viewers content they might like. There is a good chance that YouTube will show viewers your videos. This will increase your potential audience and increase the amount of potential customers for your product. There are no algorithms being used in podcast apps, limiting the organic discovery aspect. The only way to get organic traffic in a podcast app is from listeners using search in their app and for your podcast to show in the results.
Straightforward monetization :
To monetize your videos on YouTube a channel needs 4,000 hours watched and 1,000 subscribers. This is a big amount of listeners and subscribers but it is straightforward. There is no clear roadmap to monetizing a podcast. You can do ads related to your content but there is no clear number of listens or subscribers that is known to start shopping around for advertisers.
But YouTube may be too big :
YouTube is the biggest video sharing platform by far. If you want to create videos to grow your audience, YouTube is your only real option if you have no existing audience. To grow your audience on a different video sharing platform would be difficult because YouTube has the most viewers compared to any other video sharing platform.
But the company can make a decision that will negatively impact your small channel. They won’t care if you stop making videos. For instance, this happened when they decided to raise the monetization requirements.
There are millions of people creating videos on YouTube everyday. Even if you create the best videos in your industry on YouTube there is a chance that your video will get less views because someone else created a similar video that is favored by YouTube’s algorithms.